Talk:FamiLAB Newsletter

I'm going to use this section as a scratch pad for newsletter ideas I'm collecting.

• 1. How-to articles
• 2. Product maintenance advice
• 3. Top 10 lists
• 4. Add an infographic
• 5. Roundup
• 6. Remind subscribers about a poll or survey
• 7. Customer reviews

Events

Use your newsletter to invite or remind subscribers about upcoming events.

• 8. Invitations
• 9. Upcoming trade shows

Business information Your newsletter is a great place to offer tidbits of information about your business or brand. Here are a few ways to educate subscribers about your business:

• 10. Business history
• 11. A letter from the owner
• 12. Employee of the week
• 13. Frequently asked questions
• 14. Updates on changes
• 15. Address solutions to problems
• 17. Discuss partnerships
• 18. Behind-the-scenes photos

Social

• 19. Tell subscribers about social giveaways
• 20. Encourage subscribers to follow you
• 21. Tell subscribers about a social competition

Ask subscribers to submit photos of themselves using your product, or submit a short essay about a loved one that should be considered for a special prize. Launch the competition in your newsletter and remind subscribers to participate.

Promotional ideas

Your newsletter is a way to communicate with your customers and build a relationship, so you don’t want to fill your newsletter with promotional material. However, once in awhile it’s okay to add these ideas:

• 22. A special coupon
• 23. Mention a new product launch
• 24. Refer-a-friend promotion

Fun ideas

Loosen the tie, or kick off your heels. Your newsletter doesn’t have to be stuffy. Create some out-of-the-box content too.

• 25. Make a connection to a unique holiday
• 26. Cute or wacky photos of your employees
• 27. What’s the deal with the weather?
• 28. Pictures of pets or mascots
• 29. Digital holiday card
• 30. Make a pop culture connection